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Hailey Rhode Bieber (née Baldwin) was born on November 22, 1996, in Tucson, Arizona, and was named after Halley's Comet, according to Wikipedia. Her maternal grandfather is Brazilian musician Eumir Deodato.
She first signed with Ford Models and appeared in Tatler, LOVE, V and i-D. Her first commercial campaign was for French Connection in winter 2014, and that October she made her runway debut for Topshop and Sonia Rykiel. In 2015 she shot for American Vogue and Teen Vogue, landed her first cover with Jalouse and appeared in Ralph Lauren ads. She walked for Tommy Hilfiger and Moschino, signed with IMG Models in March 2016 and fronted campaigns for Guess, UGG and Karl Lagerfeld.
On June 15, 2022, she launched the skincare brand Rhode, named after her middle name. In the fiscal year ending March 31, 2025, Rhode made $212 million in sales, and on May 28, 2025, e.l.f. announced it would buy the brand for $1 billion. She remains founder and chief creative officer. In 2023 she made the Forbes 30 Under 30 list in Art & Style.
She and singer Justin Bieber got engaged in July 2018 and confirmed that November that they had married.
Hailey cheered on her model friends during the 2026 Victoria's Secret Fashion Show season, commenting "Gagged" on Alex Consani's post. Read Who is Alex Consani? and our Victoria's Secret Fashion Show 2026 recap.
Sources: Wikipedia
Our newest Hailey Bieber story, from October 19, 2026, is "Who Is Alex Consani? Meet the Trans Supermodel Who Just Walked Her Third Victoria's Secret Show": She started modelling at 12, became a TikTok star, made history as the Fashion Awards' first trans Model of the Year and just walked her third straight Victoria's Secret show. Here's everything to know about Alex Consani.
Rhode, launched on June 15, 2022. e.l.f. announced a $1 billion deal to buy it on May 28, 2025 (Wikipedia).
They got engaged in July 2018 and confirmed in November 2018 that they were married (Wikipedia).
She was born on November 22, 1996, so she is 29 (Wikipedia).
